Kevin James “shrug” (meme)
The Kevin James "shrug" meme is based on a stock photo of actor Kevin James from the set of the TV show "The King of Queens," where he is seen smirking and shrugging while wearing a green flannel shirt and having his hands in his pockets. The image, originally taken in the late 1990s, gained unexpected popularity in late 2023 when it was shared on social media platforms like Twitter, where it was used as a reaction image and image macro, often paired with captions about being confidently cheeky or mischievous. The meme's virality led to its widespread use, with users Photoshopping the actor into various scenarios and even inspiring a subgenre of Internet culture known as "Kevin James Posting". The image's unique expression and posture made it a versatile and relatable meme, resonating with internet users and leading to its continued popularity.